Assignment:

Create a 12-15 network ID for a preexisting company. The logo reveal must be 5 seconds

 

All Assets Created in C4D & After Effects by ScyMot

Sound by Nicholas Squires

 
 
 

The Pitch

SyFy’s latest network rebrand has focused around a limited color palette & the idea of whimsy, discovery & imagination. I’ve used these themes to reimagine a classic science fiction scenario: somewhere in a dark lab, a scientific experiment was underway, then, clumsiness! A beaker was dropped, its contents highly classified & twice as volatile spilled to the ground, the mixture making contact with an unsuspecting (and heretofor unknown) resident…

The initial sketches